The Tweet Heard ‘Round the World

     Copyright (c) 2014 Curtis Bingham

Reflect back with me to April 19, 1775…

With the might of the British Empire behind them, the British infantry believed it was utterly invincible. Imagine its surprise when it became surrounded by the Minute Men and later, many more men from the American militia. In the tension that followed, one nervous British infantryman fired upon the colonists, which started an exchange of fire from both sides. With this one shot that later became known as the shot heard ’round the world, the revolutionary war had begun.

Slightly more recently, in September of 2013, Chicago-based business owner and Twitter user Hasan Syed made history after British Airways lost his parents luggage on a flight from Chicago to Paris. Syed did something nobody has ever done before: he bought a series of promoted tweets on Twitter to express his frustration and displeasure.

Don’t fly @BritishAirways. Their customer service is horrendous

Checkout @British_Airways state-of-the-art baggage handling system

@British_Airways is the worst airline ever. Lost my luggage and can’t even track it down Absolutely pathetic

A full 7 hours later, @British_Airways responded:

Sorry for the delay in responding, our twitter feed is open 09:00-17:00 GMT. Please DM [direct message] your baggage ref and we’ll look into this.

By any account, Syed is no social media powerhouse. As of February 2014, he still had only 1,129 followers and 436 tweets. The sponsored tweet, however, for which he spent $1,000.00, yielded 76,000 impressions and 14,000 engagements (replies, retweets, etc.), all of which sided with him against the brand or broadcast their own, similar stories. Syed’s tweet also quickly entered the news cycle, where his story appeared on BBC News, Time, Fox News, the Guardian, NBC News, Mashable, Huffington Post, and others.

With Hasan Syed’s “tweet heard ’round the world” on September 2, 2013, the revolutionary war for customer control of your brand had begun. That same day, Andy Witt (@designingWell) tweeted:

What if patients were more forward and public with their frustration with hospitals like Hasan Syed was with @British_Airways?

Just like the British regulars, big companies have long thought they were utterly invincible–they controlled the messages, the media, and the conversations with their customers, when they bothered to have them. But to Andy Witt’s point, what if one (or more) of your key customers – by size, revenue, influence, or other criterion – broadcast their frustration with your company to the public and to your other customers? What would the impact on your brand look like? Would it be inconsequential? Or could it cost millions of dollars in advertising to rectify?

Let’s be honest. The age of cool products and feel-good service has come and gone. Social media, with all it empowers, is here to stay and still growing. It is not enough to listen to and pacify customers. Now, more than ever, reputations and relationships with customers can be tarnished, if not destroyed, with a few simple keystrokes. Customers are taking charge. They clearly want a voice.

We’ve entered the age of engagement. Today we have to engage the Hasan Syed’s of the world: collaborate with them to help fix our problems and enlist them as our sales force to dramatically grow our businesses. In the days ahead, the most successful companies will grow only as they engage customers in customer acquisition, retention, operations, innovation, and even strategy.

Things To Consider Before Choosing An Appropriate Office Space

     Exploring and finding a considerable and professional Manhattan office space is certainly a daunting task to do for any business owner. Today, it has become easy for business to lease readymade and fully-furnished office spaces. While looking for a suitable office space in Manhattan, everything depends on the location. Manhattan is a huge city which sits at the hub of an extremely active community situated in the heart of this economical district and marketing sector.

Some of the most popular streets in Manhattan like Madison, Lexington and Park Avenues, establishing the thatched comprehensive charges of the sophisticated location. A flood of sales and marketing firms, media firms, financial institutions and creative agencies have blown these illustrious streets. This has made Manhattan an ideal hub which breeds strong competition, endorses alliance and supports constructive networking opportunities across different sectors and industries.

Things to Consider Before Choosing an Appropriate Office Space for Your Business in Manhattan:

• If a business owner is working alone and is planning to hire employees to handle your business operations they require a small office space in Manhattan, as you cannot work from your home with an enhanced team.

• Another important consideration to be made is how many meeting rooms, team rooms and conference rooms would your business require. Every business requires minimum one conference room and meeting room.

• An important thing to consider for business while leasing a Manhattan office space is to decide whether you need an office at a reputed commercial location. This is a significant requirement for some businesses considering the nature and niche of their work but those businesses which might not like the idea of paying more for a small space, commercial location is certainly not meant for them. Businesses having a restricted budget looking for an office space need to modify their search as per their budget limits. They can also opt for a co-sharing office space.

• An essential thing to pay attention at while leasing an office space is to know that in how much days, months or years your business is planning to expand the business. Expansion of business will lead to a sudden increase in the clients and business operations which in turn raise the need for you to expand your team of employees that obviously will ask for additional office space. Start-up businesses must choose a less popular location for their office depending on their visualization and the latest industry trends, keeping the significant future considerations in mind.

The Manhattan office spaces come in different shapes, sizes and lease options. In conjunction with the extremely flexible work space businesses get in Manhattan, they also get facilitated with reception services to take care of your guests, fully-equipped audio and visual conference rooms, meeting rooms, team rooms, cafe, business lounge and much more to carry out your business operations smoothly and professionally. Business establishments with a restricted budget, often come across numerous difficulties and challenges to set up their business in Manhattan. With this huge variety of challenges and difficulties, many office space rental firms such as offer affordable office spaces to help you start-up your business as per your needs and budget limits. With a substantial and professional office set up business establishments won’t regret leasing a tailor-made Manhattan office space.

Do You Have Any Questions? YES, You Do!

     Your interview seems to be going well so far. You’ve aced the tech screening, the hiring manager loved your joke about the monkey and the coding test, and you’ve gone into detail about your role in a few impressive projects. Next comes the end of the interview button that you’ve forgotten all about: Do you have any questions? You stare blankly at the hiring manager. Suddenly you’re nervous and you have no idea what to ask. Instead of putting yourself in this panic-ridden situation, go into the interview prepared to ask a few killer questions.

Ask nothing and you’ll gain nothing. Hiring managers may think you’re uninterested in the position if you don’t have any questions. Similarly, asking a bad question may reflect just as poorly on you. You won’t want to make a misstep in this part of the interview, as it is often the last impression they have of you before you walk out the door.

So what constitutes a bad question? In general, any question you could have Googled the answer to before entering the interview is a bad idea. For example asking, “what do you guys do here?” or “how long have you guys been around?” will make you look unprepared for the interview. Make sure to thoroughly research the company before your interview so that your questions engage with the information you already know about the company instead of establishing a base of knowledge after you’ve interviewed (and presumably expressed enthusiasm about the role).

The best questions to ask revolve around information you’ve gained in the interview. Maybe you were told about the position but not who you’d report to. Maybe you were told about the current project you’d be coding for but not what the company hopes to develop in the future. Having a hidden arsenal of go-to questions are great for when you draw a blank but the best end-of-interview questions come from a genuine, established curiosity on something you heard or didn’t hear during your interview.

If you’re drawing a blank, one of the following five questions are sure to get you brownie points and valuable insight into the position:

1) How would you describe your company’s culture?

2) What would a typical workday look like in this position?

3) What traits, skills and experience would your ideal candidate bring to this role?

4) Does your company encourage education or ongoing training?

5) What is your favorite part about working here?

Once your questions are answered, you may be feeling pretty good about yourself. You did it! You finished the interview without choking at the end and expressed your genuine interest in the role. Congrats! But wait–there’s one more question, arguably the most important, that you’ve left out.

“This position sounds perfect and I’d love a chance to work for a company as awesome as yours, when can I start?”

If you want the role, you’re doing yourself a disservice by leaving out the above question. After all, you’re on an interview not a first date. Playing coy in this scenario won’t get you anything. While being direct may not automatically get you the job, it will cement you in the employer’s mind as someone really passionate about this opportunity. You will seem driven, determined and bold, all of which are tremendous qualities to bring to any IT team.

You can never be too prepared for an interview and these questions will be the difference between making a disappointing final impression and being the most enthusiastic, memorable candidate they’ve seen yet!

Three Reasons Not To Sweat Over Your Ability To Give Networking Referrals

     Copyright (c) 2014 Fabienne Fredrickson

If you are familiar with my methods, then you know I always recommend networking groups, and BNI in particular. This powerful international group helped me learn how to network and fill my practice quickly by meeting lots of new people and gaining referrals.

However, many students have shared their concerns about the referral process. This is particularly true if you are just starting out as a new business owner. Often new business owners worry about their ability to provide referrals and the expectations around this. I have frequently mentioned that the strength of the referral network you create is usually based on the number of referrals you provide. Truth is, I had this same concern when I started out years ago.

Let me share three reasons why you can let go of the fear and take the pressure off yourself as you learn how to network:

1. You’ll Be Making Friends.
As you take time to get to know people in your BNI chapter, they will become your friends. You are going to sit down and have coffee with the individuals and really get to know them. That alone makes the process a lot easier and less pressurized. Building your business connections expands your reach and increases your opportunities for success.

2. You’ll Learn Who Networkers Are Seeking.
As you get to know group members, you’ll ask each person who they are looking for. Ask questions like, “So, tell me about the kind of clients you’re looking for. What’s the thing you want me to say or listen for that is a buzz word that would put me in a position to give you a referral? What is the best thing I can say to people to interest them in your products or services?”

Many members will have specific words you can use which will make the referral process go much more smoothly.

3. You’ll Find Giving Referrals Becomes Natural.
Talking about referrals with other members gets your mental rolodex flipping as you think about who you may know that could benefit from their service or product. But running into these possible referrals – whether they are people you already know or new people you will meet – doesn’t happen instantly. It takes time and everyone involved knows this.

You aren’t expected to start dishing out referrals straight out of the gate. But, the more you network, the more people you meet. As you talk to them, their needs will naturally come out in conversation. So your job is really to listen for those natural opportunities and connect people looking for each other.

Also, keep in mind there maybe people in the group whose services you will want to take advantage of yourself. Having a personal experience of working with them makes it easier to refer others.

Your Assignment:
When it comes to receiving referrals, you need to have a strong elevator pitch, know who your ideal client is and how to relate to them. The easier you make it for others to recognize your ideal clients, the more referrals you will get. Spend time figuring out who your ideal client is and how to relay that to others as you learn how to network and give referrals.

Glass Pulveriser to Recycle Your Huge Volume of Industrial Glass Wastes

     At the point when any business has steady conveyances, there is typically an immediate correspondence with cardboard waste. Overseeing cardboard waste and contracting waste administration organizations to turn out and expel the waste from the Dumpster of changing sorts might be exceptionally tedious and troublesome, particularly when there are sudden cardboard vacillations that emerge on a continuous premise. In case you’re not cautious, a business can wind up discharging cash as far as waste administration essentially in light of the fact that managing the cardboard issue can consume a great deal of time and space. In any case, when it is compacted it is much less demanding to handle and can assist hugely with sparing space and time. For those that are not acquainted with cardboard crusher, consider the accompanying profits:

Decrease in volume of cardboard

Immediately you will perceive that the volume decrease proficiencies are colossal. Detached cardboard can without much of a stretch be decreased by an element of 5 to 1 of up to 10 to 1 or significantly higher so the space investment funds are respectable. By compacting cardboard it is significantly more reasonable, simpler to transport.


Typically in the event that you need to accept incomes for your cardboard you will need to bundle it into extremely thick bundles with cardboard crusher that will be much simpler and a great deal more proficient to pull to the reusing facility. Furthermore, on the off chance that you have a huge volume of cardboard that is baled and might be grabbed by the reusing in extensive amounts you will be in a far and away superior position to arrange.


The option to a cardboard crusher is having workers continually cut up and straightens boxes physically. However the work hours needed for doing this could be effortlessly balanced when a cardboard compactor is doing the same occupation that it would take numerous workers to do.

The Glass pulveriser framework is a modest framework that transforms huge volumes of waste glass into ‘sand’ and ‘rock’ with no sharp edges. Sustain in blended, broken, unsorted glass, and take out round-edged total. Metal, plastic, and most paper is uprooted without hand sorting. Limits are accessible from a little, hand encouraged model, up to 20 tons for every hour.

Output assorted glass

Glass pulveriser likewise creates a particularly diverse item: an adjusted glass molecule, 3/8″ in size or better. In the event that material other than glass experiences the pulverizer, these materials will keep their bigger structure and in this way be effectively divided from the glass-sand with the encumber separator. One or two screen sizes could be utilized with the hamper to create one total blend or two diverse estimated totals.


Every framework normally comprises of a metering surge container, glass pulverizer, two transports, and a hamper separator. Every framework is intended to the clients’ requirements and details. Vital to the framework is the licensed pulverizer. It utilizes an adaptable effect framework that pummels glass into usable total the consistency of fine sand to rock.

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A Deeper Look Into LTL Shipping

     What is Less Than Truckload Shipping Anyways?

Less than Truckload, otherwise known as LTL shipping is one method of shipping goods that don’t require an entire truck to be shipped. The shipment that is being sent can fit in a truck with other shipments and does not require an entire forty-eight to fifty three foot trailer to haul it. Truckload and LTL services are similar in that they both offer different services depending on what the client needs shipped. Trucking services include residential pick up and deliveries as well as lift gate services, guaranteed services, freeze protection, bottom line cost and transit to name a few.

With any shipping service, including LTL, products will move from one point to another using a variety of methods that include truck, air, railway and water. When shipping within the United States, shipping via truck lends to infinite possibilities consider time and place. There is no waiting on a railway and their defined schedule. LTL shipping offers both flexibility and decreased costs when it comes to shipping. Freight carriers in the U.S. operate in a manner that allows for truck load services or less than truck load services. This allows small companies the ability to compete in the ever bustling and changing business world.

There are defined characteristics of LTL shipping carriers. Many less than truckload carriers use van trailers and enclosed trailers to move goods for their clients. Some but not many also offer refrigeration services. This is less common in LTL shipping than in FTL. It is common to see rear roll up doors in many vehicles specializing in LTL shipments. The entrance area with these carriers is often times smaller than trucks that offer swing doors. Some LTL carriers use pup trailers in hauling. When using a pup trailer most LTL carriers will not accept anything from a shipper that is bigger than one pup trailer. They can easily maneuver and pick up ad deliver shipments when using pup trailers. Often times when full a carrier will pull tandem pup trailers to their destination making the most of their time on the interstate roadways.

Pup trailers allow goods to be sorted and stored then easily dropped. The packages are sorted by destination and can easily be maneuvered throughout carrier terminals to their final destinations. Many carriers use central hubs to collect deliveries from LTL shippers. This allows the goods to be delivered using smaller carrier trucks. Carrier trucks are designed to deliver packages while also picking up shipments that will need to be sent through the distribution channel out for delivery in another part of the country or world.

When you consider logistics and the world we live in it is simply amazing. Business owners using LTL shipping methods to allow customers to receive their goods within a day or two of ordering it. Instant gratification is something that is facilitated using the services of well laid out LTL shippers and carriers. Think about how amazing the system is the next time you order something that has to be shipped from overseas or from a state thousands of miles from yours. It is amazing how fast it can actually get from the sellers location to your door step.

Three Ways to Get Better at Listening

     Copyright (c) 2014 Mr. Inside Sales

What do you think the most important skill of a Top 20% producer is? Persistence? Work ethic? Time management skills? Closing skills? Tenacity? Certainly all of these skills are present with any Top Performer, but what really separates a pro is their ability to truly listen. And I mean the ability to sit through awkward silences, to not jump in and speak when the client or prospect is thinking, and to be O.K., in fact even welcome, those dead silences when it’s almost impossible not to say something…

So how do you get better at listening? Here are the three top techniques I teach that immediately make you a better listener:

#1) Get in the habit of hitting your MUTE button immediately after you ask a question OR immediately after your prospect or client begins to speak. This habit will force you to listen and, because you’re muted, it even allows you to talk over your prospect because she/he won’t hear you!

The other rule with the MUTE button is to count slowly to 3 after they pause or when you think they are done speaking. You’ll be amazed by how they will often fill in the space and complete their thought – often giving you amazing information you can use to close the sale.

#2) Use my favorite technique to encourage someone to keep talking. If a prospect says something you don’t understand, or if they haven’t revealed a buying motive yet, when they stop talking, simply say, “Oh?” I know that sounds too easy, or even a little awkward, but try it and see for yourself how powerful this is.

Also, make sure your voice goes up at the end of the “Oh?” Put a question in your voice as you say this and after you do, make sure and Hit MUTE. If you master just this one technique, you’ll be so far ahead of your competition because you’ll learn much more from your prospects and clients…

#3) Use any of the following statements to encourage your prospects to keep talking:

What do you mean by that?”

“And what else?”

“How do you mean?”

“I’m sorry, come again?”

“What would have to change for you?”

You see how this goes. The important thing is to ask an open ended question and, after you do, Hit MUTE! It took me several years to learn how to truly listen to my prospects and clients, and I used all of the above techniques to help me get really good at it. I will tell you now that I hear things no one else hears. I hear the motive and the meaning behind what they are saying, and if I’m not clear, I simply say, “Oh?”

Don’t take my word for this, instead, try it yourself and see. I guarantee that once you get good at listening, you’ll get better at qualifying and closing. And if you don’t improve your listening skills, you won’t improve in those areas very much or very quickly. Remember, the most important skill of a Top Producer is the ability to truly listen.

Four Ways To Get More Listings This Summer

     Let’s face it, for the traditional real estate agent, getting listings is like oxygen. It’s simply a must. And this summer looks to be a great time to get a lot of listings.

A new survey by Edelman Berland of 2,500 American consumers between the ages of 25 and 64 who are looking to sell a home found that a full 83 percent of real estate consumers are more committed to selling. Plus, 63 percent say they’re encouraged by the improving economy, and they believe buyers are more motivated following the difficult winter.

But wait, there’s more: the vast majority (88 percent) of those surveyed realized that hiring a real estate professional is important to their home-selling success.

Color me optimistic, but I believe the real estate market will continue to gain ground through the summer as more and more people realize this is a great time to move.

So how do you capitalize during this hot summer stretch? Here are four ways to build up your listing inventory:

• Use current and accurate information – Sellers don’t care what the market did a year ago, unless you’re comparing it to today. They want to know what the market looks like now and where it appears to be headed. The key is to present market data in a way that builds a sense of urgency. Psychologists tell us the last thing people want to do is lose something because they didn’t act in a timely way. Show them in no uncertain terms what they could lose if they don’t sell their home. Make it difficult for them to say yes to not selling their home. But a final note on data, make sure it’s accurate. All too often, agents unknowingly create reports with information that’s simply not true.

• Use pictures and simple graphics – Everyone likes pictures. Why? Because they’re easy to grasp and they’re believable. The saying that a picture never lies is just as true as a picture being worth a 1,000 words. Whether it’s a lush backyard, a remodeled kitchen or how the old can appear new again, people like to see how their property compares in pictures. Show some of your past listings and what you did specifically to make them appeal to buyers. A photo can leave an imprint in the mind and illicit emotions, especially when you show the reactions of past clients – happy with your work!

• Use easy-to-understand data – Most people spend much of their days torturing their brain cells on difficult work. The last thing they need is another puzzle to solve. So take time to make your charts and graphs as simple as they can be without being condescending. For example, you’ll likely want to share your percentage of the average list price versus sales price, so do it in a way that a middle schooler could look at it for about five seconds and understand it. And make sure your graphics focus on the net profit. Remember, clients always want to know what’s in it for them. Your stats should be able to show a seller, in hard numbers, why listing with you will put more money in their pocket.

• Use impressive branding – Ultimately, an effective listing presentation is branded to both the agent and the broker. Clients should never have to guess who’s offering them the information. From an agent photo, to contact information, to a broker logo, proper branding can make the difference between a phone call and the recycle bin.

Let me hear from you. Have you looked over your listing presentation with an objective eye lately? If not, why not? Is your presentation up to date with the latest market data? What could you do this week that would make your listing presentation more persuasive?

Every Business Needs Commercial Insurance

     Without a doubt the most important investment you can make for yourself and your business is to meet with a professional insurance agent to properly insurance your company. Commercial business insurance helps to protect owners against financial loss that in turn could make the difference between bankruptcy and staying in business. One lawsuit can end your business and entrepreneurial dreams without the proper insurance coverage.

No matter how small or large your business is, adequate commercial coverage is crucial. A solid insurance policy and plan can prevent financial loss due to a myriad of issues that can arise within your business and industry. Some of the most common losses that business experience are from theft, natural disasters, lawsuits and employee injuries. All of which have specific policies that can be purchase to cover losses to your business. Adequate insurance coverage allows business owners to regain their footing after a claim is made against the business.

When looking into business insurance coverage it is important to a have a basic knowledge of what there is available. The three basic insurance policies that most businesses have are liability insurance, worker’s compensation insurance and property insurance. Liability insurance helps to cover loss due to any damages that are inflicted on someone else from the actions of your employees, products or business in general. This type of policy will cover expenses and cost related to personal injury, property damage, customer injury and the lawsuits arising from such.

Worker’s compensation is required to own and operate a business. This type of coverage protects the business and the employee if an injury or illness occurs on the job or from the job you are pursuing. This can be anything from covering medical related to expenses from an injury to an employee’s lost wages during an extended leave of absence. This policy requires proof that the injury or illness sustained comes from the work that was done on the job or from the job.

When it comes to considering an insurance agent for your commercial business insurance needs you it is important that you work with someone with extensive experience. As a new business owner you will not necessarily be able to know or predict the risks involved with your specific industry. Working with an insurance agent that specializes in commercial insurance will aim to help you have coverage that meets your every business need.

Remain informed throughout the process of purchasing coverage and policies. Ask your agent any and all questions before the need arises for you to make a claim. You will want to make sure that you understand your insurance coverage so that you can comprehend what you are covered for as well as exactly what you are paying for. If a claim is made against the policy you will want to be able to contact your agent immediately so that it can be looked into and processed as soon as possible. When it comes to commercial business claims you will find that it is more complex than making individual claims and can take a bit longer to process.

Foreclosure Auctions: How to Find Them and What to Expect

     Are you looking to buy a new home? If you are, you may be turned off by the real estate prices you see on the market. If so, this doesn’t mean that now isn’t the time to buy a home, but it does mean that you may be looking in the wrong place. Instead of visiting the online websites of realtors or flipping through their brochures, place your focus on foreclosure properties. Foreclosure properties are often considered a great buy, as they are easy to find and affordable.

One of the most popular ways that foreclosures are bought and sold is at an auction. This auction typically takes place at a county, town, or village government office, such as the clerk’s department. As for how you can find these foreclosure auctions, they are often advertised in local newspapers. You can also search local records, as foreclosures are public notice.

One of the few downsides to buying a home at a foreclosure auction is the inspection, as you aren’t typically granted one. Most bidders are bidding on the home as-is. As-is isn’t so bad, but it may be if you haven’t seen the property. With that said, since foreclosures are public notice, you should be able to get the address of the property in question. You will want to drive by. Although you should not judge a book by its cover, a drive by can give you an idea of what to expect. When you have doubts, it may be best to move on and target other auctions.

If you decide to attend a foreclosure auction, the last thing you want to do is just show up. That is unless you are scouting to see how an auction works. When you are serious about purchasing a foreclosed property at an auction, you need to be prepared. This preparation involves having financing lined up. Many will require that you either have the money on hand or show proof that you do have the financial resources needed to follow through with the sale. Contingency loans are generally prohibited. Check deposits are sometimes required before you can even place a bid.

As for the auction itself, it depends. It is not uncommon for bids to be sealed. Once everyone has placed a bid, the highest bidder will be announced. For bids that are not sealed, the auctioneer will start with a figure, often around $1,000 or less and the bidding will continue on. If you are the winner bidder, it is important to know that you may not be able to move into your new home right away. In fact, it is likely that you will be unable to do so. Many states give current occupants a redemption period or a grace period. This is where they can still fight to keep their home. After this point has passed, you can start the eviction process if the current occupants do not leave voluntarily.

As it was previously stated, you may want to attend a foreclosure auction and just sit on the sidelines. You should be allowed to do so. If you are unfamiliar with the buying and selling of real estate, foreclosures, or auctions, you can learn a lot. This knowledge is important, as many fellow bidders will be investors looking to turn a profit, not buy their first home.